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HOW TO OPTIMIZE YOU BLOG SEARCH ENGINE?
There are two things to consider when choosing your focus keyphrase:
1.Your audience: what are they searching for and which words are they using? You should get inside the heads of your audience and try to figure this out. You can use tools like Google Trends to help you with this.
2.Your competition: you have to focus on keyphrases that are not too competitive, otherwise you’ll have a hard time ranking. To check this, you can search for your proposed focus keyphrase in Google and see whether or not the post you want to write would stand out from the other results. Does your site have enough authority?
- It can be up to 155 characters. Every now and then, Google changes the length. Nowadays, you’ll mostly see meta descriptions of up to 155 characters, with some outliers of 300 characters. We would advise you to get crucial information in the first 155 characters of your meta description.
- It should match the content This is important. Google will expose the meta descriptions that trick the visitor into clicking. It might even penalize the site that created the meta description. In addition, it will probably increase bounce rates and is a bad idea for that reason alone. You want the meta description to match the content on the page.
- It should contain the focus keyphrase. If the search keyphrase matches text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results. This will instantly show the relation between your link and the search query.
- The meta description should be unique. Every page should be unique, so the same should be true for every meta description. If a user reads your meta description, he or she should have a clear view of what is to be found on that page. If both descriptions are the same, there is no way to determine which result fits better, for the user or for Google.